INSIGHTS

Unlocking Potential with My Purpose: A New Era in Goal Setting

23 September 2023
In a rapidly evolving world, our methods of setting and pursuing goals must adapt. At the forefront of this shift is New Zealand’s own My Purpose.

The traditional practices of noting down ambitions, often only to abandon them, are being supplanted by innovative, digitally augmented strategies. At the forefront of this shift is New Zealand's own My Purpose, a platform masterfully integrating proven goal-setting principles with advanced, intelligent algorithms.

The Evolution of Goal Setting in Psychology

Before we explore My Purpose in more detail, it's crucial to understand the historical roots of goal setting within the field of psychology. The study of goal setting as a psychological discipline originated around the mid-20th century, heavily influenced by Edward Tolman's cognitive maps and Kurt Lewin's field theory. These theorists proposed that individuals do not merely respond to stimuli but act based on their understanding and the goals they set.

Progressing to the 1960s, Edwin Locke's Goal Setting Theory posited that setting specific and challenging goals leads to improved performance. Alongside Gary Latham, Locke developed the High-Performance Cycle, linking goal setting to self-efficacy, goal commitment, and job satisfaction.

Today, goal setting has matured into a rich research field, investigating how it impacts motivation, self-regulation, and even the physiological aspects of goal pursuit. These explorations inform contemporary goal-setting practices and platforms, including My Purpose.

Goal Setting and its Role in New Zealand's Success Story

In New Zealand, goal setting has played an instrumental role in achieving significant milestones, from Sir Edmund Hillary's triumph over Everest to the All Blacks' rugby supremacy. These instances illustrate how goal setting can translate into notable achievements, contributing to New Zealand's global recognition.

Acknowledging the potential of goal setting to enact transformational changes, Brett Ashley founded My Purpose. His goal-setting programme for senior leaders incorporated the success principles of renowned author Jack Canfield. This programme demonstrated its effectiveness in cultivating resilience, buoyancy, and engagement within individuals and business environments.

Modern Tools Powering My Purpose’s Framework

My Purpose’s approach to goal setting centres on the application of cutting-edge technology. The platform's intelligent algorithms process user input, delivering a streamlined and focused outline of their goals. This optimises the process, enhancing its effectiveness and efficiency.

Delving Deeper into My Purpose's Intelligent Features

Your journey with My Purpose begins by publicising your goals, fostering a sense of accountability and promoting a culture of collective progress. The platform then assists you in balancing your professional and personal goals, advocating for a holistic perspective of success.

The platform's smart algorithms prompt you to dream big while ensuring you don't overlook smaller, more immediate goals. This equilibrium guarantees a consistent stream of accomplishments, fuelling your motivation and providing clarity on the bigger picture.

In line with the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) principles of goal setting, My Purpose's features assist you in defining your goals with maximum precision. They establish clear benchmarks and deadlines for tasks, fostering a structured, systematic approach towards your objectives.

Furthermore, My Purpose’s features facilitate periodic goal reviews, allowing for necessary adjustments as life circumstances evolve. This adaptive quality ensures your goals remain relevant and aligned with your personal and professional growth.

Above all, My Purpose ensures that goal setting is an enjoyable journey, not a burden. The intelligent features simplify your life, providing milestones for celebration and transforming goal setting into an exciting journey of self-discovery and achievement.

Information Technology at My Purpose: Harnessing Power and Precision

The power of My Purpose lies in the successful intertwining of time-tested goal-setting methodologies with the precision and capabilities of Information Technology (IT). A vital component of this synergy is the incorporation of artificial intelligence (AI) systems to supercharge the process of goal setting and execution.

The platform utilises machine learning algorithms to meticulously analyse user inputs, offering invaluable insights and suggestions. These AI systems act as personalised guides in the intricate journey of goal achievement, taking into account the unique aspirations and challenges each user faces.

My Purpose's commitment to technology goes beyond utilising existing innovations. It's about pioneering the future of goal-setting technology. Constant refinement of its intelligent features and the integration of ground-breaking tech advances ensure that users always have access to the most effective, up-to-date tools.

My Purpose: Shaping the Future of Goal Setting

My Purpose represents a new era in goal setting, offering an innovative platform for individuals and businesses alike. With the integration of advanced, intelligent tools, it holds immense potential to redefine goal setting, not only in New Zealand but globally.

The future of personal planning and goal setting is unquestionably digital, and New Zealanders now have the tools to set, pursue, and achieve their goals more effectively. With My Purpose, we have the power to unlock life's best possibilities, living up to the 'can-do' spirit that Kiwi culture is renowned for.

Looking Ahead

To conclude, the evolution of goal setting as a psychological field has come a long way, and with the advent of advanced technologies like AI, it is set to scale new heights. The evidence is clear: goals guide us towards the life we aspire to lead. They create a roadmap for our journey, imbuing each step with purpose and direction.

  • Reflect on your aspirations and define clear, achievable goals.
  • Consider utilising advanced tools like My Purpose to enhance your goal-setting and tracking processes.
  • Make your goals public to enhance accountability.
  • Remember to balance your personal and professional goals to achieve a well-rounded life.
  • Regularly review and adapt your goals as your circumstances and aspirations evolve.

The future of goal setting is here, and it is as exciting as it is promising. With organisations like My Purpose leading the way, it won't be long before we all tap into our true potential, achieving our goals with a level of efficiency and effectiveness we've never seen before. Now is the time to embrace this shift, harness the power of technology and revolutionise our journey to success.

The My Purpose method

Less than 5% of senior leaders have a documented life plan – the key to building resilience, confidence and buoyancy.

Our tried and tested methods are designed to help you or your people get crystal clarity to build long-term focus and drive, not just at work but in every area of your lives.

Free mini workshop
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Introduction: 4:47 minutes